B2beHeard Blog: Marketing Best Practices

Category: Blog

Sales Pipeline Campaign for New Business Developers

Glemser Technologies provides compliance solutions, including content and quality management, to life science companies worldwide. Supporting sales mid-campaign As Glemser prepared to welcome a new sales representative before the end of 2017, we were building its final demand generation campaign of the year. Our approach was aimed at building both the client database as well …

Self-Assessment Survey for Intelligence & Lead Generation

Pilbara is an Australian-based company that builds custom cost modeling tools used by higher education institutions for financial planning and decision support. Survey as campaign centerpiece A recent campaign we developed and deployed for client, Pilbara, was built around a survey concept with two objectives: extract critical business intelligence from current customers as well as …

Rebranding & White Paper Help Deliver Better, Clearer Message

Recently we led a rebranding initiative for Integress, a management consulting and IT services firm founded in 1998. They specialize in helping mid-sized organizations overcome challenges in collecting, sanitizing, integrating, analyzing and leveraging accurate data to make smarter business decisions. A shift in message to lead with business outcomes for the C-suite The company, who …

B2B Tech: The Remote Marketing Cubicle Celebrating 15th Year

Crossing into 2000 many small tech firms and dot com startups hit the wall, racing fast for an IPO or acquisition. This left doubt and trust issues with many tech buyers. It took time to shed the residue, but the ones that survived refocused their companies to grow, NOT flip. Many of these small companies …

B2B Inbound Lead Funnel. Have One? Yours Working?

WHAT’S A LEAD FUNNEL? Here’s our quick summary, including how sales and marketing should work together along the way: Top of the Funnel: Marketing attracts prospects, stimulating interest and awareness in your offering Middle of the Funnel (Interest vs. Intent): Marketing deploys relevant, valuable tactics to motivate prospects to demonstrate proactive interest, now a Marketing …